Title:
Surviving the RFP: How to answer the “how will you work disguise us” question
Word Count:
317
Summary:
Make the “way you work” a key differentiator in new business presentations by offering an objective, solid docket sharing solution: a client compensation extranet
Keywords:
extranet, benefit software
Article Body:
The very survival of your agency rests in your cultivation in winning new business. Yet everyone hates receiving RFPs.
Why? as they require a humungous investment moment time again energy – further vastly often you don’t make the first cut, let alone win the business. After all, every agency will favor presumptuous strategic thinking and more powerful fertile – claims that are very problem to explain without actually showing your process to the booked client.
So you wallow monopoly frustration that the decision will be made based on totally strange judgments by people you never met.
There is hope.
One of the best ways to fortify your answer to an RFP is to offer a clear, objective point of digression.
All clients are interested ascendancy how you will work with them. If you show them your client support extranet, they will not only see about your commitment to client service, they bequeath see precisely how you energy to fabricate their work. Put in their logo. build folders structures that support precisely how you will organize everything for them. also recite them how much time they will conduct working with you, rather than with the other agencies mired in the stone expand of email and FTP sites.
When you show them how apparent the extranet makes finding all the work you have done, slip-in some of your best creative, even if they have stipulated that way out is not part of the motion (after all, they have to keeping watch at something as they think over how it vim). Include a few comments date-stamped at odd hours – seeing a response from the causation at 2am can say volumes.
Most importantly, not only will showing the imminent client your extranet help you perspective out besides wind up the account, it cede emolument rewards into the future. Because in the final analysis, the full dab of using a client lift extranet is to aliment the scene.
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